Westfield Holds Annual Downtown Sidewalk Sale

Dr. Ted Schlosberg playing the trumpet, one of the many instruments set out for sale during Sunday's event
Manager Maryann Waxtel standing outside her William Sonoma sidewalk sale.

WESTFIELD, NJ - For reasons as various as the products sold, Westfield merchants moved their summer sales outside among the swarms of people buzzing about the warm weather and hot deals.

“It’s more than just sales. It’s a lot of fun,” said Dr. Ted Schlosberg, founder and executive director of New Jersey Workshop for the Arts. “It’s great being outside and getting to talk to people. I never know who I am going to meet or what is going to transpire.”

Although NJ Workshop for the Arts has given lessons and sold instruments out of its East Broad street store for over forty years, last week was the first time it participated in the annual downtown Westfield Sidewalk Sale.

Sign Up for E-News

“It really helped us to turn over our inventory,” Schlosberg said. “I thought if other stores can to it with clothes, then we can do it with instruments and lessons.”

With the majority of the event held outside, the Sidewalk Sale attracts a multitude of shoppers each July who enjoy strolling the streets of Westfield looking for a bargain, or those who come to watch Jiji the clow or Joe the juggler. During the four days that the sale takes place merchants are given permission to display their product on the sidewalk. Mainly discounted items are set out in an attempt to move summer product in preparation for incoming fall inventory. This year the Sidewalk Sale took place over the past four days, Thursday thru Sunday.

On Sunday Schlosberg wore a white brimmed cap pulled slightly over his large dark sunglasses as he sat atop a stool outside his shop organizing pamphlets among various instruments scattered on the makeshift table. Jazz music poured from the store’s open windows enticing passing consumers.

“One guy stopped and bought a mini trumpet we had on the table,” Schlosberg said. “We got to talking and I learned he had played since high school so I invited him to join our band in October. Another couple walking by told me they were only here for the summer. When they saw the pamphlets that had information on our summer classes they signed up. Now when they go home to South America in the fall they will know how to play an instrument.”

While Schlosberg enjoyed the summer air and company provided by the sale, Studio S’s manager Mary Rose Sherry found a different perk from participating in the event.

“When we opened the first week in June it was hard to get people in here,” she said. “We sell discounted designer clothes and everyone thought we were a consignment shop. But this opened up the door for people to see what we have. So many people downtown have been coming in and I think people have a different view of us now and it will help generate more traffic.”

However, stores participating in the Sidewalk Sale for the first time weren’t the only ones who benefited. Maryann Waxtel, the manager at Williams Sonoma, said over the past 11 years they typically see their sales double, and occasionally triple, over the four day period.

“It runs in conjunction will our nationwide summer sale, but our Westfield store always gets more customer attention,” Waxtel said. “The fact that people come to the Sidewalk Sale from all over because so many stores participate helps to ensure we have a solid payroll and opportunity for our employees to work.”

Westfield resident Trish Scott was one of many walking along East Broad with a green and white Williams Sonoma paper bag hung amongst a handful of purchases.

“I wasn’t planing on stopping at Williams Sonoma,” Scott said. “I came to town to pick up a pair of shoes being fixed at American Shoe Repair, but when I walked by I saw the sales so I stopped by and ended up getting great deals at great prices.”

The owner of American Shoe Repair, Manny Sa, has been participating in the Sidewalk Sale the past 20 years because Scott is not an exception among the consumers. Sa put four clothing racks and two tables outside of his East Broad street store.

“People look and see the stuff outside and like it,” Sa said. “It’s a good thing to do every year, it brings a lot of traffic to the town and helps me clear out some clothing.”

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News


County of Union to Fly Rainbow Flag for the First Time on June 4

May 23, 2018

ELIZABETH, NJ — A rainbow flag will fly for the first time at the Union County Courthouse in recognition of June as LGBTQ Pride Month.

The Union County Board of Chosen Freeholders has announced they are holding a public Pride Flag Raising Ceremony for Monday, June 4 at 1 p.m. on the steps of the historic Union County Courthouse on Broad Street in Elizabeth.

“Raising the rainbow ...

Open Letter to Dr. Dolan & Westfield High School Administration About Graduation

May 23, 2018

Editor's note: The following is a response to a letter sent to parents from Westfield High School Principal Derrick Nelson telling parents that, due to the potential of Kehler Field being re-turfed, this year’s graduation will be held on the back field behind Westfield High School, with the inclement weather location the varsity gymnasium. The letter tells parents ...

Upcoming Events


Thu, May 24, 11:00 AM

TD Bank Ballpark, Bridgewater

Somerset Patriots vs. Sugar Land Skeeters ...


Sat, May 26, 9:00 AM

Miller-Cory House Museum, Westfield

Aunt Carrie's Attic Sale



Mon, May 28, 9:00 AM


Memorial Day Parade

Westfield Police Blotter: Package Stolen from Porch, Shoplifting & More

May 23, 2018

May 15, 2018 11:40 a.m.

A resident of Vernon Terrace reported the theft of a package from their front porch on May 12, 2018 between 11:40 a.m. and 5 p.m.


May 19, 2018 1:16 p.m.

Rhonda Boston, age 32, of Newark, NJ was arrested on the strength of an outstanding warrant for her arrest from Westfield Municipal Court in the amount of $580. Subject was picked up at New Jersey State ...

How to Find Beneficial Native Plants for Healthy Yards and Gardens

May 24, 2018

Home gardeners and property managers who are interested in joining the native plant movement can get resources and information – and plants – through the Union County “Plant Swap & Shop” event on Thursday evening, June 7, from 6 p.m. to 8:30 p.m. at the Union County Demonstration Garden in the Watchung Reservation.

Plant Swap & Shop is free but re-registration ...

There are Really 3 Reason Buyers Choose the Homes They Buy

Susan Massa Broker Associate CRS SRES ABR 

Keller Williams Premier Properties 188 Elm St Westfield NJ 07090

488 Springfield Ave, Summit, NJ 07901

908-400-0778 cell

www.summitwestfieldhomes.com     www.NJHomeshowcase.com


Dedicated to Excellence, Dedicated to You “Your Home Your Realtor”

download my smart phone app ...

Ask Maria: How can I help my son? 

Q: My son's best friend's mom just passed away. I am concerned for my son and don't know what to do for him. He is distraught. How can I help my son? 


Grief is a normal and natural reaction to the death of a loved one. No two people grieve the same, even in the family. I am certain that your son’s friend and mom are like family to your son. Losing his ...

Dog Missing from Fanwood Home

UPDATE: Reunited with owner!

ORIGINAL POST: Lexi was seen north side of Fanwood Thursday. She's 25 lbs., tall and looks like a fox.

Lexi is friendly and was wearing a collar with a tag. Call 732-259-5570 if you spot her.

IRS Grants Relief for Taxpayers Affected by Reduction of Maximum Deductible HSA Contributions

The IRS recently announced relief for taxpayers with family coverage under a High Deductible Health Plan (HDHP) who contribute to a Health Savings Account (HSA).


For 2018, taxpayers with family coverage under an HDHP may treat $6,900 as the maximum deductible HSA contribution.


The annual amount had been reduced to $6,850 for 2018 under the Tax Cuts and Jobs ...

TAPinto Featured Franchisee: Steve Lenox of TAPinto Paterson

This week's feature will focus on TAPinto Paterson's franchisee, Steve Lenox. Find out how the current owner of a public affairs firm went from a former State Director for Senator Frank Lautenberg to a proud TAPinto franchisee for New Jersey's third largest city.


Q. When did you join TAPinto.net?

I joined TAPinto.net in September, ...

Sixty Westfield H.S. Students Inducted into National Honor Societies

Twenty-six Westfield High School students were inducted into La Sociètè Honoraire de Français (the National French Honor Society) on May 10. Listed alphabetically, the inductees are: Ireland Applegarth, David Broughton, Anthony Butera, Julia Csorba, Valerie Chang, Faith Dobosiewicz, Caroline Gallagher, Leonie Humig, Emily Isaacman, Viggo Jabon, Emma Karp, Madeline ...

‘Chambers USA 2018’ Recognizes John Schmidt Among List of America’s Leading Lawyers for Business

Lindabury, McCormick, Estabrook & Cooper is pleased to announce that John H. Schmidt has once again been recognized by “Chambers USA” in their annual list of leading lawyers for business. Chambers and Partners, which produces “Chambers USA,” is a client referral organization that researches and subjectively ranks attorneys and law firm practice groups nationwide ...

'Turning Off the Morning News' brings comic twist

‘Turning Off the Morning News’ tackles today’s issues with a comic twist

By Liz Keill

PRINCETON, N J – Despite the late night comics, no one quite captures the insanity of the political/social status world like Christopher Durang.

His latest play, “Turning off the Morning News” hit the ground running.  John Pankow as Jimmy addresses the audience, ...

SURVIVING A STROKE: Quick Medical Response Gives Mom Her Life Back

Carotid artery dissection. It’s one of the most common causes of stroke in younger adults.

And while you might not associate the word “stroke” with younger patients, the condition – if not treated immediately – could lead to paralysis and even death.

Lindsey Singh can attest to the importance of immediacy. The 31-year-old mother of two from Flanders experienced ...

Capitalist or Communist?

Karl Marx may have been the pioneer, but many other Jews were also involved in the struggle for communism, particularly in the early days of the Russian revolution. Personally, I don’t think that we have any apologies to make for this phenomenon. Having suffered unbearably under successive oppressive regimes, many of those political activists genuinely thought communism would be better ...

Stocks Can Rise in a Rising Interest Rate Environment

Investors remain concerned about the potential impact of higher interest rates on stocks. In their most recently released minutes, the Federal Reserve Open Markets Committee indicated the US economy is on solid footing and the economic conditions warrant continued gradual increasing of interest rates. This set off a sale in the stock and bond markets as investors began pricing in a fourth ...


AtlantiCast: Episode 15

On this week’s AtlantiCast, learn some important tips for controlling and avoiding diabetes from an Atlantic Health System expert, see how Atlantic Health is advancing cutting-edge research, hear what’s being done to keep health care environmentally friendly and much more!



Donn A. Snyder, 88, died at home on May 8 in Southern Shores, NC, where he was a resident for ...
Read more

Suspect Charged in Fatal North Plainfield Hit-and-Run Fled Country, Prosecutor Says

May 22, 2018

NORTH PLAINFIELD, NJ – A 36-year-old suspect charged in the hit-and-run death of a pedestrian May 15 has fled the country, according to Somerset County Prosecutor Michael H. Robertson.

Charges have been filed against Mario Infante, age 36, of New Street, Plainfield, following an investigation by detectives from the Somerset County Prosecutor's Office and North Plainfield ...