WESTFIELD, NJ — Teen Assistant, a new business created by Westfield High School junior Brendan Cox, brings together local teenagers who are looking to find work experience and residents who are need of help with odd jobs.
Cox has had his mind set on entrepreneurship since as long as he can remember. The teen started his first company, a DJ business, while he was only in the fourth grade. Last year attended the Greater Westfield Area Chamber of Commerce’s Young Entrepreneurs Academy, a program where he was taught key business and leadership skills.
“At YEA we’re encouraged to think about our specific consumer audience. How do they think? How do they communicate? Answering these questions can help you build that audience and figure out the most effective ways to market your products and services to that group,” Cox said.
After years of brainstorming and pursuing other potential ideas, Cox was proud roll out Teen Assistant.
Cox turned to his closest friends to help propel his company forward. With the help of members Mike Carlone, Nathan Gotz, Jeff Cabrera and Nick Bencivenga, Teen Assistant has already begun to work for residents of Westfield and surrounding towns to complete a variety of tasks.
“Teen Assistant helps teens get some extra spending money, and it helps teens learn basic skills they’ll need when entering the workforce,” Gotz said. “It also helps parents who don’t have time to do little jobs around the house find a local student to complete them.”
Teen Assistant offers several services to residents of nearby towns, ranging from small tasks to seasonal cleanups. Some of their highlighted services include shoveling snow, tech assistance and furniture movement and assembly, but Teen Assistant is open to hear any job requests, Cox said.
Cox and members of Teen Assistant are looking to take his company even father, and they will need more local teenagers to make that happen. Member Nick Bencivenga said he encourages students who are eager to find work to look into joining the group.
“Teen Assistant allows for teens to find work within their busy schedules and have fun in doing so,” Bencivenga said.
Cabrera said left his previous job working at a restaurant due to the clear benefits of working with Teen Assistant.
“I decided to leave to join Teen Assistant because of its flexible hours, and being with your friends makes working fun,” Cabrera said.
One of Cox’s proudest accomplishments with the startup is a feature that allows customers to review and rate their experience working with Teen Assistant on the company’s Facebook page. The company already has 18 reviews on Facebook, all giving the boys a five-star rating.
“It’s awesome,” Cox said. “We have 100 percent positive feedback. It has been a lot of hard work.”
Cox hopes that his work experience and entrepreneurship talents in high school will help guide him toward a career path.
“I am hoping to go to business school in the near future,” he said. “Teen Assistant has allowed me to think differently about business opportunities I may pursue after college.”
Kayla Miedrzynski is a student at Westfield High School participating in a journalism program with TAPinto Westfield.