WESTFIELD, NJ — Meaghan Murphy, Westfield’s chief spirit officer, announced she and the Westfield Spirit Squad are organizing a “Bestfield” Day event for Sept. 14 at Athleta in Downtown Westfield during Tuesday's town council meeting. The event will include giveaways and a book signing by Laurie Gelman, author of the bestselling book “Class Mom.” People who bring a backpack with school supplies to donate to the Boys & Girls Clubs of Union County will receive a special discount.

Murphy’s “Bestfield, NJ” Facebook page has grown to more than 1,000 followers, she announced. Its new tag line is “Small town, big spirit.”

“Something I’m really, really excited about is the spirit is sort of catching fire and other towns are getting involved,” Murphy said:

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“There’s this really nice community spirit happening where we’re supporting other towns and we’re encouraging other towns to sort of celebrate themselves,” Murphy said.

Murphy invited the owners of three Westfield businesses up to speak, and each offered a special discount in August when you use the code word “Bestfield”:  Patricia & Paul Artisans of Fine Oils and Balsamics is offering 15 percent off of purchases;  Woof Gang Bakery & Grooming will take 15 percent off your purchase and $10 off grooming for new clients; and Club Pilates will take 10 percent off the first three months of unlimited classes or an eight pack.

Murphy noted that AR Workshop, a business that spoke at the last town council meeting, had 25 new customers use the code “Bestfield” to get a discount.

The Bestfield rocks initiative (people painting rocks and hiding them around town for others to find) is continuing to gain momentum, she said, with a recent Bestfield rock-painting party at Learning Express and more events like that to come.

Murphy thanked TAPinto Westfield for posting her second “Meet the Neighbors” column Tuesday featuring Westfield dad and former Wheatus drummer Pete Brown.

Murphy hosted the second meeting of the Westfield Spirit Squad Tuesday before the town council meeting began. Open to anyone, the Spirit Squad meets to discuss ways to boost business and inspire community in town at 7 p.m. before each town council meeting. The next meeting is Sept. 12  in the municipal building.

“I really think that everything we’re doing is a positivity charge,” Murphy said, “and we’re going to blanket the town in joy and goodness, because the world is a little crazy right now.”