NEW PROVIDENCE, NJ - When it comes to defining your business, there’s a lot more to it than just the product or service it provides. Your business needs to have a brand, a way for it to be easily recognized by customers.
As Jeff Bezos, Founder and CEO of Amazon, says, “Your brand is what other people say about you when you’re not in the room.”
Your brand is your reputation!
There are three key aspects to consider when building your brand and its reputation: Strategy, Identity and Marketing.
Here at TAPinto, our marketing program can set you on the path to success in all three categories.
Let’s start with Brand Strategy.
Brand strategy is how you define your brand: who is your audience, what is your product or service, and how are you going to prove its worth.
This is the first step when you are creating a brand concept.
TAPinto can help your brand establish an audience and show its value. We offer an array of marketing packages to help your brand grow beyond your organic reach through our earned audience and proven marketing vehicles.
In fact, 40 percent of TAPinto readers purchased a product or service because they saw it advertised on TAPinto.
The second aspect is Brand Identity.
Brand identity is how you want your brand to outwardly appear in look and by reputation. Visuals (like logos and colors), messaging (like a slogan or mission statement), and experience (like customer service) all help give your brand an identity.
TAPinto can help your business build a solid identity in your community. Using a customized needs analysis, our Marketing Team will analyze your business’s current identity and provide opportunities to build your Brand Identity.
Through sponsorships and partnerships with our reputable brand you will reach an audience that will place value in your brand because of our already established reputation. Even more, the access our readership will have to your brand through our marketing partnerships and sponsorships will help make your business a household name in your community and surrounding towns.
Last, but certainly not least, is Brand Marketing.
Brand marketing is how you promote your business, whether it be through social media, content marketing, email marketing or digital/print advertising.
TAPinto has an established content marketing strategy that also utilizes social media, email, and advertising. Not only can we enable you to market your brand to our audience, we can provide you with a variety of ways to reach our audience to maximize your advertising dollars.
Creating a new business marketing plan can be a daunting task. TAPinto’s Marketing Team can help your brand build a reputation through our network of locally owned and operated local news sites that will put your business in front of the right audience.