NEW PROVIDENCE, NJ - Having an online presence is a crucial aspect of boosting your business, but a website alone is often not enough to drive engagement and convert leads to customers. In order to effectively market your business, a business needs to invest in content marketing.
Content marketing is creating and distributing meaningful content, including text, photos and video, that build trust and credibility with the reader and stimulates interest in your product or service.
For example, content marketing could be a column about the best way to roll pizza dough written by a pizza restaurant.
The proof is in the results: Content marketing costs 62 percent less than traditional marketing and generates three-times as many leads, according to Demand Metric.
For small businesses, the next hurdle can be how and where to post and share content to bring attention to their brand. TAPinto can help!
“TAPinto goes beyond providing its marketing partners with strong advertising benefits,” said William Murray, Executive Vice President and National Director for MWW PR said. “These outlets provide opportunities for content marketing, native advertising, sponsorship, social media marketing and email marketing – hyper-targeted by geography – reaching audiences in ways most traditional media cannot. TAPinto enables small and large companies to reach local audiences efficiently and target their messages effectively.”
TAPinto has more than 15 million readers with over 90 sites across New Jersey, New York, Florida and Texas. TAPinto’s organic reach can help readers in your community learn about your business.
What’s more, TAPinto’s high ranking in Google gives TAPinto’s marketing partners the ability to reach audiences beyond TAPinto’s reach through search engine optimization. When people search Google for ‘local news’, TAPinto is one of the first sites they see - meaning even more potential customers!
Your return on investment can be significant.
“Content Marketing is an affordable and effective way to grow your business," TAPinto Founder and CEO Michael Shapiro said. "TAPinto can help business owners realize their full potential and reach beyond what they thought possible. Through content marketing, you can speak directly to our readers, build trust and credibility with our large audience, and take your business to the next level.”