WESTFIELD, NJ – The Weather Service had anticipated a high temperature of 92 degrees, but the atmosphere seemed much cooler on Quimby Street Sunday as some 400 families took part in the 2nd Annual Westfield Winter Wonderland in July festivities.

Quimby Street was closed to traffic for the free event, which featured crafts and activities sponsored by local businesses. Downtown Westfield Corporation had launched the event last year under the title “Christmas in July.” This year, about double the amount of people attended the festivities, said 4th Ward Councilwoman Dawn Mackey, who serves the council’s liaison to the DWC.

“When you bring [people] out and they walk around and they meet the proprietor, there’s just a different level of connection,” Mackey said. “This is really all about our community and our local businesses.”

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About 16 businesses participated in the event by hosting an activity, she said. These included Farinolio, Bovella’s Pastry Shoppe, The James Ward Mansion, Little Nest Photography, Just Bead Yourself, Kilwins, A/R Workshop, Indigo Art Studio, Savory Spice Shop, Valencia School of Music, Learning Express Toys and Patricia & Paul.

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“Events that the town puts on are always free to our businesses,” Mackey said. “When it is a town or a DWC event, I’m not going to charge them to participate because I’m so grateful for their presence, and I want to showcase them.”

The Westfield Winter Wonderland is part of the DWC’s “2nd Sundays” summer event series, which features a community event on the second Sunday of each month.

Last month, the DWC hosted Get Fit on Quimby, a wellness event that included yoga, cardio, and stretching. Future events planned include Dog Days of Summer on August 11 and a Fall Family Fashion Show on September 8. More information about these events can be found on www.westfieldtoday.com.

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