Food & Drink

Emma's Brick Oven Pizza in Cranford Puts Modern Twist on Family-Friendly Italian

Victor Biancamano, the new owner of Emma's Brick Oven Pizza. Credits: All photos courtesy of Victor Biancamano

CRANFORD, NJ – After 14 years, Emma’s Brick Oven Pizza is experiencing a renaissance under its new owner, Victor Biancamano.

Biancamano officially took ownership of Emma’s in October 2017, and since then, he’s been working with a fierce drive to impart a lively, modern take on the Cranford institution.

“We’re bringing an Italian-modern twist,” Biancamano said. “It’s a family-oriented town so I try to be more open to items that sell to families.”

Sign Up for E-News

Biancamano worked in the business since he was a teenager, moving from bartending to serving to managing. That dedication and drive has allowed him to implement small changes while focusing on retaining the same feel and food favorites that turned Emma’s into a Cranford classic.

“I have the passion, the drive and the motivation,” he said. “I’m constantly researching what’s the hottest thing out there so I can implement it into specials. It’s what I think about from when I wake up to when I go to sleep.”

To figure out what his customers want, Biancamano listens to requests and incorporates them into Emma’s specials. If the specials are a hit, he’ll try to add those items to the regular menu, which remains largely the same as it was under the previous owners.

In a few short months, Biancamano introduced milkshakes, designated Wednesday as “lasagna night” and started “pasta night” on Mondays, during which the restaurant offers several homemade pastas with a variety of sauces. In the near future, Emma’s will offer a Sunday brunch and additional outdoor seating.

“Any time someone requests something, I try to implement it somehow,” Biancamano said. “Everything is about hospitality and making everyone satisfied so they come back. Life’s not perfect, but I want people to leave here happy.”

In addition to new items on the menu, Biancamano spruced up the interior, adding new lighting and revamping the décor to create a more inviting space. He also introduced new staff, who he attributes to running the restaurant like a “smooth-sailing ship.”

“I’m a very innovative person,” Biancamano explained. “I’m always thinking of what the customer wants and how I can create meals and atmospheres based on my clientele.”

However, much of the “new Emma’s” remains loyal to its patrons and their preferences.

“People from Cranford love their food,” Biancamano said. “They have a passion for food. That’s why I don’t change, I just improve. I made sure everything on the menu either tastes the same or tastes better.”

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News


Fanwood Celebrates 50th Anniversary of Mobile Meals of Westfield

April 22, 2018

FANWOOD, NJ  — At the Fanwood Borough Council meeting on Monday, April 16, Mayor Colleen Mahr read a resolution acknowledging Mobile Meals' 50th anniversary and presented it to volunteers Nancy Otchy and Josephine Walsh.

Mobile Meals, based in Westfield, delivers meals to thousands of area residents every day. The organization passed its one millionth meal delivery several ...

2018 Municipal Budget is on Collision Course with Principles of Financial Soundness & Stability

April 18, 2018

Having chaired the town council’s finance committee in the recent past, I appreciate the hard work that goes into developing a municipal budget for a town as large and dynamic as Westfield. But as I have expressed publicly and also to the mayor and my council colleagues, I do not support the adoption of Westfield’s 2018 municipal budget. Although the budget contains much that I ...

Upcoming Events

Tue, April 24, 4:00 PM

Westfield Memorial Library, Westfield

Westfield Memorial Library Spring Book Sale

Arts & Entertainment


Tue, April 24, 7:00 PM

Westfield Municipal Building, Westfield

Westfield Town Council Meeting


Tue, April 24, 7:30 PM


Westfield Board of Education Meeting


Westfield Police Blotter: Residence Burglarized & More

April 18, 2018

April 11, 2018 10:23 a.m.

Raymond Rodgers, 56, of Westfield, NJ was arrested in the area of E. Broad Street. Rodgers was arrested pursuant to an unrelated traffic investigation. Rogers was transported to Westfield Police HQ without incident. At WPD HQ, Rodgers was processed and released after posting the full bail amount ($250). Rodgers was arrested on the strength of an outstanding Westfield ...

Video: Point View's Petrides Talks AMEX, GE and Amazon Earnings, Stock Outlook

April 22, 2018

Point View Wealth Management's Managing Director and Portfolio Manager, John Petrides, live on FOX Business AM discussing several upcoming pivotal earnings and possible market reactions:

​​​​For nearly 25 years, Point View Wealth Management, Inc. has been working with families in Summit and beyond, providing customized portfolio management ...

'The Sting' shimmers and shakes at Paper Mill

‘The Sting ‘slithers and shakes at Paper Mill Playhouse


MILLBURN, NJ – In a premiere production of “The Sting,” Harry Connick Jr. commands the Paper Mill Playhouse stage in Millburn.

Based on the sensational Paul Newman/Robert Redford film in 1973, the 1930s plot centers on a con game and gambling, sometimes on a train between New York and ...

Edison Students Participate in Beta Test of Google Augmented Reality App

Students and teachers at Edison Intermediate School participated in a recent beta test of a Google application that uses augmented reality technology to explore the inner workings of plant cells, the functions and framework of the human skeletal system, and other educational subjects.

Edison Media Specialist Andrew Cusumano arranged for a Google representative to visit the school on April 9 to ...

Get Your Home Ready for Summer Before its TOO HOT

Finally, the weather is getting warmer and you are shedding those down coats. Now is a great time to start thinking about summer and getting your home prepared. Paying attention to a few maintenance items can alleviate painful repairs later on if you wait too long. The line ahead of you will build as the summer rush starts. So, let’s not wait.

Check your roof   (hire the expert ...

Why We Keep Kosher

Why We Keep Kosher

This week's parshah, Shemini, introduces the Torah's dietary laws. Animals must chew their cud and have split hooves to be kosher, fish need fins and scales, and a list of forbidden fowl is enumerated.

To those of us in Jewish education, it is a continuing source of disappointment that so many Jews still believe the kosher laws to be outdated.

Hellenic Therapy Center

April 13, 2018

Dropping Off Our Kids At College – Learning How To Adjust

Hellenic Therapy Center


Whether your kid is a freshman entering college for the first time or returning back to college, there are so many emotions we experience as parents.  There are differences in a parent’s reaction to the departure of a first child, an only child or even the last child.  Feelings ...


Oct 21, 1944 - Apr 14, 2018
Kathleen A. Hertell passed away peacefully with family at her bedside on April 14, 2018. Loving ...
Read more

Mets Sign Patriots Pitcher Before He Can Unpack His Gear

April 20, 2018

BRIDGEWATER, NJ — The Somerset Patriots have announced that right-hand pitcher Scott Copeland’s contract has been purchased by the New York Mets.

So, instead of stretching out and getting in shape at TD Bank Ballpark, he's been sent to extended spring training at the Mets' complex in Port St. Lucie, Fla.

The 6’3” righty broke into the big leagues in ...