Food & Drink

Emma's Brick Oven Pizza in Cranford Puts Modern Twist on Family-Friendly Italian

3ca193dc919620d55418_17f6aa5b5030568db6a9_IMG_5221.jpg
Victor Biancamano, the new owner of Emma's Brick Oven Pizza. Credits: All photos courtesy of Victor Biancamano
24f07a071eb5567d8e9e_IMG_3798.jpg
8417298caf67beaf6294_4c346b3f94282c48d391_IMG_4708.jpg
6e47e75d1811b31d7cf2_IMG_3799.jpg
f39c5cf60ea8b1e807eb_IMG_5052__1_.jpg
85f262a3125c1f33125a_IMG_3807.jpg
d4e300875a09eed83b89_4b64d47b9b1c0f86ff13_IMG_5180__1_.jpg
80db5727d9b20cd60c33_IMG_5006.JPG
d5b1eb78c06a06ba8546_d8587a04d8b3394f496a_IMG_5182.jpg
3ca193dc919620d55418_17f6aa5b5030568db6a9_IMG_5221.jpg

CRANFORD, NJ – After 14 years, Emma’s Brick Oven Pizza is experiencing a renaissance under its new owner, Victor Biancamano.

Biancamano officially took ownership of Emma’s in October 2017, and since then, he’s been working with a fierce drive to impart a lively, modern take on the Cranford institution.

“We’re bringing an Italian-modern twist,” Biancamano said. “It’s a family-oriented town so I try to be more open to items that sell to families.”

Sign Up for E-News

Biancamano worked in the business since he was a teenager, moving from bartending to serving to managing. That dedication and drive has allowed him to implement small changes while focusing on retaining the same feel and food favorites that turned Emma’s into a Cranford classic.

“I have the passion, the drive and the motivation,” he said. “I’m constantly researching what’s the hottest thing out there so I can implement it into specials. It’s what I think about from when I wake up to when I go to sleep.”

To figure out what his customers want, Biancamano listens to requests and incorporates them into Emma’s specials. If the specials are a hit, he’ll try to add those items to the regular menu, which remains largely the same as it was under the previous owners.

In a few short months, Biancamano introduced milkshakes, designated Wednesday as “lasagna night” and started “pasta night” on Mondays, during which the restaurant offers several homemade pastas with a variety of sauces. In the near future, Emma’s will offer a Sunday brunch and additional outdoor seating.

“Any time someone requests something, I try to implement it somehow,” Biancamano said. “Everything is about hospitality and making everyone satisfied so they come back. Life’s not perfect, but I want people to leave here happy.”

In addition to new items on the menu, Biancamano spruced up the interior, adding new lighting and revamping the décor to create a more inviting space. He also introduced new staff, who he attributes to running the restaurant like a “smooth-sailing ship.”

“I’m a very innovative person,” Biancamano explained. “I’m always thinking of what the customer wants and how I can create meals and atmospheres based on my clientele.”

However, much of the “new Emma’s” remains loyal to its patrons and their preferences.

“People from Cranford love their food,” Biancamano said. “They have a passion for food. That’s why I don’t change, I just improve. I made sure everything on the menu either tastes the same or tastes better.”

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Westfield

Westfield Firefighters Give Assist at Overnight House Fire in Garwood

July 12, 2018

GARWOOD, NJ - The Westfield and Clark fire departments were on hand to assist at a house fire early Thursday morning in Garwood.  The fire was in the upper levels of a vacant home on Willow Avenue, according to officials.

Clark Fire Chief Frank Cerasa confirmed that five Clark firefighters took one engine to the site. One witness reported seeing emergency responders from ...

Change The Early Morning Timing on Central Ave. Traffic Light

July 12, 2018

In connection with asking Union County to review the signal timing, PLEASE also consider the timing early in the morning. I frequently am heading south on Central to Metropark Station to catch the 6 a.m. train. Whenever I am at the intersection prior to 5:30 a.m., the timing is such that a green light (going south) lasts for less than the amount of time it takes to get one car through the ...

Upcoming Events

Carousel_image_ba9c4627da28fb176206_mini_magick20180618-30381-9jxo6y

Tue, July 17, 6:00 PM

Westfield Presbyterian Church, Westfield

Youth Mental Health First Aid

Education Health & Wellness

Carousel_image_ba183db7fcc1f0f9f274_1d4v9034a

Wed, July 18

Westfield Area YMCA, Westfield

Westfield Area YMCA Wellness Wednesdays

Health & Wellness

Carousel_image_6bb3683d2a03ed40d943_scan0046

Thu, July 19, 7:30 PM

Mindowaskin Park, Westfield

Free Swing Band Concert in Mindowaskin Park

Arts & Entertainment

Westfield Police Blotter: Car Scratchings, Car Burglaries Continue & More

July 11, 2018

July 2, 2018 11:37 p.m.

Chad Doriral, age 32, of Brooklyn, NY was arrested for possession of CDS pursuant to a motor vehicle stop. Subject was processed and released on summons.

July 3, 2018 11:08 p.m.

Divine Kennedy, age 19, of Newark, NJ was arrested on the strength of an outstanding warrant for his arrest from Westfield Municipal Court in the amount of $1,000.00. Further investigation ...

Tuesday Night Kids Event at Emma's

July 16, 2018

Parents, don't forget to take your kid to Emma's Brick Oven Tuesday for our kids night out event and see their favorite Paw Patrol character, "Chase". 

Big Changes in Store for New Jersey’s Employers and Employees

Big changes are in store for New Jersey’s workplaces, with dramatic legislation aimed at improving conditions for New Jersey’s workers. These changes include the enactment of New Jersey’s Equal Pay Act, a new law to help the unemployed, and passage of New Jersey’s Paid Sick Leave Act. Most likely one or all these laws will impact you or someone in your family.

New ...

Understand NJ's Shared Responsibility Act

Last year, the President signed legislation that repealed the “penalty tax” for not having health insurance for tax years beginning on or after Jan. 1, 2019.

 

On May 31, Governor Murphy signed into law the “New Jersey Health Insurance Market Preservation Act,” which establishes a “shared responsibility tax” for state residents without ...

5 Simple Ways to Save Water this Summer

According to the L.A. Times, the average American uses an estimated 98 gallons of water EACH day.  

Here are five simple ways you can save water, to help you conserve water this summer and take some pressure off of your drains.

1. Unless you are using it, turn the faucet off. How many of us still leave the water running while we shave or brush our teeth?According to ...

26 Homes Sold July 8-15 in Westfield and Surrounding Towns

There were 26 homes sold between July 8 and July 15 in Westfield, Scotch Plains, Fanwood, Cranford and Mountainside`

TOWN          ADDRESS    STYLE            RMS   BRS BTH   GAR   Sale Price

Cranford  115  Bryant Ave ...

Dog Found in Garwood

UPDATE: Reunited with owner.

ORIGINAL POST: Dog found on Pine Avenue in Garwood. He was given food and water. Garwood police now has him. Sweet and friendly. Contact the Garwood Police Department.

It's Not What You Are Eating, It's What's Eating You

EMOTIONAL EATING: FEEDING YOUR FEELINGS

Emotional eating can be described as episodes of binge-eating, grazing and/or eating when not hungry to soothe feelings. Emotional eaters have a pattern of eating to cope with stress, emotional conflicts and problems of daily life.

Emotional eating is eating for reasons other than hunger. Instead of physical symptoms initiating the eating, ...

What Is Your Bottom Line?

This week's Parshah (Torah reading) is the Parshah of Pinchas the Zealot: the courageous young priest who stood up against idolatry and immorality and, in the end, saved Israel from a devastating plague.

While Pinchas' radical response made him a hero worthy of having a Torah section named after him, we wouldn't necessarily suggest to our children ...

'Servant of Two Masters' exudes foolish fun

‘Servant of Two Masters’ makes for foolish, frivolous fun

By Liz Keill

MADISON, NJ –Carlo Goldoni’s “The Servant of Two Masters,” in a rousing translation and adaptation by Bonnie J. Monte, has the outdoor audience at The Shakespeare Theatre of New Jersey laughing and clapping all the way through.

The yearly production, held at the amphitheatre on the ...

ELL Summer Experience at Westfield Public Schools

Westfield students representing six different languages recently enjoyed a weeklong summer camp focused on providing meaningful enrichment activities for students to continue their English language acquisition while having fun.

The ELL (English Language Learners) Summer Experience ran from July 9-13 at Wilson School, welcoming students in grades 1-4 whose native languages are Russian, ...

Westfield Area YMCA: Take Swim Lessions This Summer

The Westfield Area YMCA is providing a free one-week guest pass to non-members which will also enable access to purchase a week of swim lessons at full member rates during the summer.  The one-week guest pass includes use of the Y’s fitness facilities, land and water group exercise classes and open gym/swim.

“Our goal is to have people of all ages and skill levels grow to ...

Woman Struck by Car in Bridgewater Mall Parking Lot Dies

July 12, 2018

Bridgewater, NJ - A Bedminster woman has died from her injuries after she was struck by a car in the parking lot of the Bridgewater Commons Mall Monday.

Marion Kelley, 62, was struck by a vehicle while walking in lot four near the Macy's merchandise pick up area at around 3:20 p.m. Monday.

The 2017 Mazda was driven by Chinmayi Parikh, 33, of Piscataway.

The crash is still being ...

Obituaries

Eric Lieberman, 47, of Scotch Plains, passed away suddenly and unexpectedly Tuesday, May 22, 2018 ...
Read more