JEFFERSON VALLEY, N.Y. - H&M opened a new 19,000 square-foot storefront in the Jefferson Valley Mall on Thursday. The space is located near Macy’s on the second floor.

To celebrate the grand opening, H&M offered the first 100 shoppers in line an H&M t-shirt and an "Access to Fashion Pass" valued between $10 and $300, in addition to other surprise offers. Plus, shoppers can bring in old garments to be recycled to be entered to win an H&M gift card valued at up to $250.