YORKTOWN, N.Y.-ShoeCandy, an accessory-based women’s footwear brand, has opened up its first storefront.
The company, co-owned by Yorktown resident Kara Mac, had outgrown its previous office and storage facility—Mac’s home. Mac said she chose the modest space at 315 Kear St. because it allows her to work flexible hours and continue traveling for work.
“I’m the face of the brand. I travel constantly and I didn’t want to commit myself to being open six days a week,” Mac said. “It’s the modern day retail space. I’m open when I’m open.”
Mac said store hours will be posted on her Facebook and Twitter accounts (@ShoeCandyShoes) at the beginning of every week. Customers can also call 855-SHU-GIRL or email Kara@ShoeCandy.Shoes.
As a relatively new company, attracting customers is easier when they can see and feel the product, Mac said. Only a portion of her sales are made online while most are made during traveling sales calls.
“I would rather have a more personal experience with you,” Mac said.
Mac got the idea for ShoeCandy three years ago when she noticed designers selling separate shoes with contrasting heel colors, patterns and textures. What if, she thought, she created a shoe with interchangeable heel covers?
“The idea is for that traveling businesswoman,” she told Yorktown News last year. “The one who carries up to eight pairs of shoes for a two-week trip. Why can’t you have two pairs—a flat and a pump and redecorate them to look new?”
Mac, who graduated from the Fashion Institute of Technology with a focus on strip-knitting, quit her day job in 2014 after Daymond John, founder of FUBU and an investor on TV’s “Shark Tank,” said four words that forever changed her life: “This could be huge.”