Columns

Bruce the Blog

As a marketer, under APAR/PR, and as a private citizen, I come across promotional efforts by local organizations and individuals that cry out for help. Of course, non-profits count on donations and other groups solicit support of all kinds. What I mean in this case, though, is that the marketing materials themselves could use some help to improve the desired results. To that end, let’s start a community conversation, of sorts. Every so often in this space, starting now, I’ll share casual observations about local marketing, ...

Diversions

I’m still figuring out what 2019 will look like for me in terms of making a measurable difference for others. I don’t want to just stew about it; I need to genuinely step up, and I will, but how it will be different than years past? Well, I’ve given myself until the end of 2018 to define that. I’m trying to reconcile my holiday spirit with my concern for our broader “community” and let’s face it; this column can’t be a bummer! So, to kick off the season, I’m sharing with you a few cool ...

Life, Health, Politics

Trump. He doesn’t just use an-in-your face, combative style that immediately takes people aback, but he regularly operates under the rule of behavior known officially as Opposite Day. Only in Trump’s case, most days are Opposite Day.    Opposite Day is a slang term that came into use based on an episode of the TV show “Seinfeld.” In this particular episode, George Costanza had the huge realization that all of his straightforward gambits always ended in failure. So, he decided to act exactly the ...

Lost In Suburbia

We have a big dog. A very big, very white, very hairy dog. Much as we love him to pieces, the big white hairy dog has one down side. The big white hairy dog sheds like a Yeti. Of course, this isn’t a problem if you live in an igloo, or you have someone you dislike you can invite over who’s allergic to dog hair, or you’re someone who likes to knit with dog fur. However, since I don’t fall into any of those categories, the abundance of dog hair is not something that makes me particularly happy. Our previous dog was all ...

My Perspective

Two amazing women passed away this fall: Judge Phylis Skloot Bamberger and Mary Midgley. While I knew Judge Bamberger well, I’d never met Mary Midgley. Yet, like Judge Bamberger, I admired her work immensely. Phylis Skloot Bamberger was a jurist I appeared in front of countless times over an eight-year period during her tenure as a Supreme Court justice in the Bronx. She was brilliant, knowledgeable and always demanding of the highest level of advocacy. If you weren’t up to the task, she let you know it without hesitation. As ...

Organizing Wisdom

I go through this every month: “Clean up, company’s coming!”  I run around the house in a panic, picking up all my projects and spend hours just putting away my stuff before I can clean the house or my husband can clean, whose fault it is anyway for inviting people over!  What’s the matter with him?! Every month, my husband invites people over for wine and cheese. I hate it and I love it. It forces me to “pick up the house,” as my mother says, and get things put away.  If my husband ...

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