YORKTOWN, N.Y. – Following up on a recommendation of the Economic and Business Revitalization Committee, the Town Board last week unanimously agreed to seek proposals for a branding campaign.
The committee was formed last July with the goal of promoting the community’s assets, strengthening and enhancing its economic climate, increasing job opportunities and making it a more desirable place to work in, live in and visit.
Its recommendation to identify, develop and market its brand was one of six the committee made in a presentation to the board in February. Others included establishing a quick review board to vet potential business proposals and creating an economic development position.
Committee member Renee Fogarty, a leadership development consultant, accompanied by George Souls, the committee’s chair, told the board on Tuesday, July 2, before it took action on whether to advertise for requests for proposals, or RFPs, that they were there “to answer questions.”
Fogarty said advertising for RFPs would not obligate further action.
“This is an information-seeking effort to see what it’s going to cost and how the various firms would approach it,” she said.