TAP Into Another Town's News:

TAP Into Another Town's News:

Don't Make These Common Small Business Marketing Mistakes

Hope you're sitting down for this one.  A 2021 report from Top Design Firms says 28% of small businesses don't have a website.

Of the 72% who have a website, maintaining it can be a full-time job all by itself. Customers have elevated expectations and the website has to match that.  Small business owners often don't have that time.  Forbes has some suggestions ...

Behind the Headlines: How a Text Message Led a TAPinto Franchisee to Get Answers for His Community

SCOTCH PLAINS, NJ -- The text message was straight and to the point.

“Hey they have all of our (expletive) and we can’t get it out.”

That certainly got John Mooney’s attention.

Then the TAPinto Scotch Plains/Fanwood franchisee saw a post on Facebook and started asking some questions.

“They said ‘hey this is going on — we’re going to ...

Email is Key to News Publishers Clawing Back Advertising Dollars from Social Media

Many news publishers are struggling to produce enough advertising dollars to be sustainable, with many now erecting paywalls or going the non-profit route to attempt to stay in business. However, publications would be wise to think about what advantages that they can bring to a potential advertiser that social media cannot offer. One such tool is email.

Any publisher who has stayed on top of ...

Foundation Fundamentals: How to Choose Your Perfect Match

Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.

But with so many foundation options on the market, how do you know which one is right for you? Here are the most important considerations to keep in mind when shopping for this makeup ...

Steps to Minimize Your Chances of Developing Breast Cancer

Breast cancer has affected millions of women worldwide, and chances are you or someone you know has been impacted by this disease.

Though there is no known way to prevent or cure breast cancer, there are steps you can take to reduce your risk, especially if you take action while you’re younger and healthier. Here is a list of things you can do and lifestyle changes that could reduce the ...