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TAPinto Insider

October 21, 2021

Hope you're sitting down for this one.  A 2021 report from Top Design Firms says 28% of small businesses don't have a website. Of the 72% who have a website, maintaining it can be a full-time job all by itself. Customers have elevated expectations and the website has to match that.  Small ...

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SCOTCH PLAINS, NJ -- The text message was straight and to the point. “Hey they have all of our (expletive) and we can’t get it out.” That certainly got John Mooney’s attention. Then the TAPinto Scotch Plains/Fanwood franchisee saw a post on Facebook and started asking some ...

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Many news publishers are struggling to produce enough advertising dollars to be sustainable, with many now erecting paywalls or going the non-profit route to attempt to stay in business. However, publications would be wise to think about what advantages that they can bring to a potential advertiser ...

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PRINCETON, NJ -- Richard Rein had a 4-month plan.  He was going to work with a Princeton University professor, who was teaching a class on expository writing.  After that, head north. “My original plan was to move to New York City where the action was,” Rein said. That was nearly 4 decades ...

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NEW PROVIDENCE, NJ - You already have a fancy website your customers use.  It's a crucial aspect of building your business.  But alone, it likely won't be enough to get the job done.  Business owners need to invest in content marketing. Think of it like this: the owner of a pizza restaurant ...

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WESTFIELD, NJ - For Jackie Lieberman, owner and publisher of TAPinto Westfield, the mission is pretty simple. “This is really important work,” Lieberman says when talking about this year’s election.  She says it’s important to “give people the information they need to make informed choices on a ...

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Like you, I was horrified by the cowardly terrorist attack on our service members and Afghan civilians at the airport in Kabul at the end of August, which killed 13 of our brave military. I was equally saddened to learn that since the start of the war in Afghanistan twenty years ago, we have lost ...

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NEW PROVIDENCE, NJ – Former Major League Baseball pitcher Jim Morris made headlines in the late 1990s as one of the oldest rookies in professional baseball. He made his Major League debut as a 35-year-old for the, then, Tampa Bay Devil Rays, and his story was so popular that Walt Disney Pictures ...

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The lack of high-quality, objective local news outlets is a cause for great concern. On the local level, residents are not adequately informed and are largely uninvolved in their communities and local governance. Meanwhile, disinformation and misinformation spread as more and more people rely on ...

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DENVILLE, NJ -- The African American Chamber of Commerce of New Jersey (AACCNJ) announced the addition of Ferlanda Fox Nixon, Esq. -- franchisee, publisher, and editor of TAPinto Denville -- as chief of policy and government affairs.  AACCNJ is a proactive advocacy group that provides a ...

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NEW PROVIDENCE, NJ - To reporters, news is more than a job, it’s a passion. For Ed Barmakian, news is his whole life. And when he saw his passion was in danger, he found a way to evolve to meet the times rather than lose what he loves.  Barmakian launched TAPinto Chatham in July of 2013. He had ...

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NEW PROVIDENCE, NJ - Summer is back and so are customers! With the worst of COVID-19 hopefully behind us, people are more excited than ever to get outside and enjoy the warm weather. For your business, this could be a huge opportunity to draw in new customers and gain additional revenue you may ...

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