Like it or not, the idea that “all politics is local'' is no longer reality. Instead, local government has been poisoned by the toxic political environment once confined at the state and federal levels.

Local reporters used to be shielded from the national political discourse, in part because municipal elections typically don’t include Rs or Ds next to candidate ...

NEW PROVIDENCE, NJ - When marketing your services or products, the best place to start is right in the community you serve. Your local community is full of potential new and returning customers, and that market is essential for you to sustain and grow. 

Local marketing is trending, and now more than ever it is important for your business to be prominent in your local market.

According ...

NEW PROVIDENCE, NJ - If you own a business, you might be familiar with lots of trends in marketing that promise to increase your business: social media and email campaigns, as well as paid and organic ads. One trend that tends to get overlooked is SEO, or search engine optimization. SEO is a proven and necessary tool, but you may ask yourself, “What is it?” and “How can you best ...

SAYREVILLE, NJ - Longtime TAPinto Scotch Plains-Fanwood franchisee John Mooney is taking his talents to the banks of the Raritan. After spending years growing TAPinto Scotch Plains-Fanwood into one of the networks top 5 most-visited sites, Mooney is officially launching TAPinto Raritan Bay, covering Sayreville and South Amboy, N.J.

“Since I am familiar with Sayreville-South Amboy and ...

Cooking can be fun at any age, and learning new skills exercises your mind, especially as you get older. Whether you’re just finding your way around the kitchen or you’re a seasoned home chef, online cooking classes are a wonderful way to spend your day! From free courses featuring various dishes to lessons led by celebrity chefs, there are vast opportunities to satisfy just about any ...

Getting a good night’s sleep plays a vital role in your overall health. Sleeping recharges your body and brain to help prepare and energize you for each new day. On the other hand, sleep deprivation can cause a slew of problems, including memory issues and an increased risk for car accidents.

According to the National Sleep Foundation, adults aged 26-64 need seven to nine hours of sleep ...

Soaking in the summer sun is part of the fun of the season. But if you don’t have a cool home to retreat to, that heat can start to feel overbearing. Make sure your A/C (or swamp cooler!) can handle any heat wave this summer with these 12 tips, plus guidance on how to know when to call in the pros.

Before beginning preparation steps for either an air conditioner or swamp ...

With Mother’s Day around the corner, it’s time to think about decorations that will brighten up your home as well as show Mom that she’s a unique, valued person in your family. With a few simple touches, it’s easy to create meaningful decorations that highlight the things that she loves best. Here are four great ways to add some color and style to Mom’s favorite ...

As the weather warms up, spring colors are arriving in home décor trends. Whether you’re inviting guests over in person or continuing your distanced Zoom calls, you’ll want to incorporate pops of spring color into every room of your house. Fortunately, adding color doesn’t have to break the bank, and you can easily experiment with the best way to invigorate your spaces ...

Mother’s Day is a wonderful time to tell the caregivers in your life how special they are. By highlighting Mom’s favorite things in your celebrations, you’ll be able to shine a light on everything unique about her. If you’re looking for interesting ways to host a Mother’s Day celebration for a group, big or small, here are four memorable events that will leave Mom ...

Chances are, your wellness journey includes some heavy-hitting workouts, and a good deodorant is key to feeling confident after every session. Mainstream products can contain harmful ingredients that may actually be blocking some of your body’s natural processes as well as potentially causing health problems down the road. If you’re ready to switch to a more natural product but are ...

As we head outside to take advantage of the warmer weather, skincare and sun safety should be top priorities. While the sun’s rays provide countless benefits, the ultraviolet (or UV) components of sunlight are damaging to our skin. A sunburn from overexposure isn’t just temporarily painful - the UV rays that cause a burn are doing long-term damage to your skin cells that’s ...